Cost of living · Myrtle Beach, South Carolina · 2026
Annual salary needed
$90,194
$7,516 / month take-home · 50/30/20 formula
vs national average
▼ 3%
$92,988 national avg
Median local salary
$37,930
$52,264 gap
| Category | Monthly | % of needs | Data source |
|---|---|---|---|
| Needs — 50% of income | |||
| Housing | $1,465 | 39% | HUD Fair Market Rents |
| Food | $471 | 13% | BLS CPI (regional) |
| Transportation | $937 | 25% | BLS Consumer Expenditure |
| Healthcare | $464 | 12% | BLS Consumer Expenditure |
| Utilities | $248 | 7% | BLS CPI (regional) |
| Other necessities | $173 | 5% | BLS Consumer Expenditure |
| Total needs | $3,758 | 100% | |
| Wants — 30% of income | |||
| Discretionary spending | $2,255 | — | Derived (needs × 0.6) |
| Savings — 20% of income | |||
| Savings & investments | $1,503 | — | Derived (needs × 0.4) |
| Monthly total | $7,516 | = $90,194 per year | |
What Salary Do You Need to Live Comfortably in Myrtle Beach?
To live comfortably in Myrtle Beach, you need to earn $90,194 a year, which works out to $7,516 in monthly take-home pay. "Comfortably" here means the 50/30/20 framework: your core needs are covered, you're putting something into savings each month, and you have real discretionary spending, not just survival math.
That figure sits just below the national benchmark of $92,988, a gap of roughly $2,800 annually. On paper, Myrtle Beach is slightly easier on the wallet than the average American city. South Carolina does levy a state income tax, however, with rates that climb toward the higher end of the southeastern range, so the gross-to-net conversion isn't as favorable as it would be in a no-income-tax state like Florida or Tennessee. You don't get a clean purchasing-power advantage here. What you do get is a cost structure where housing and utilities run below coastal norms, which is where the modest national gap actually comes from.
Cost of Living Breakdown
Housing is your largest line item at $1,465 a month, and that figure reflects a market shaped by tourism capital more than local wages. Developers have built heavily for short-term rental investors and retirees, which compresses the supply of long-term rental stock and keeps prices higher than a city with a $37,930 median salary would otherwise support.
Transport costs $937 a month, and that number deserves scrutiny. CoastRTA, the Coastal Rapid Public Transportation Authority serving the Grand Strand, operates limited fixed routes that don't reach most employment centers or residential neighborhoods with any useful frequency. Owning a car isn't a lifestyle choice here; it's a structural requirement. That $937 absorbs a car payment or depreciation, insurance, fuel, and the maintenance costs that come with stop-and-go beach-town traffic.
Utilities run $248 a month, but that average obscures a real seasonal swing. Myrtle Beach sits on the South Carolina coast where summer humidity and heat push air conditioning loads hard from June through September, and Santee Cooper customers in the area see bills that can run meaningfully above that monthly average during peak cooling months. Winters are mild enough that heating costs stay low, so the annual average looks reasonable even though your summer budget needs a cushion.
Food comes in at $471 a month, a figure consistent with regional grocery pricing at chains like Publix and Food Lion, both of which operate in the area. Healthcare runs $464, and other necessities add $173, rounding out a monthly spend that's lean in those categories but front-loaded by transport.
Neighborhoods and Areas
Myrtle Beach's geography runs roughly north to south along the Grand Strand, and where you land on that corridor has real cost consequences. Market Common, the redeveloped former Air Force base in the southern part of the city, commands premium rents because it offers walkable retail and a planned neighborhood feel that's rare in this market. You'll pay for that convenience, and the proximity to the beach doesn't hurt landlords' asking prices either.
Conway, the county seat of Horry County sitting about 15 miles inland along US-501, offers meaningfully lower housing costs. The trade-off is direct: you're adding commute time on a corridor that backs up badly during tourist season, and since CoastRTA won't solve that problem for you, it means more time in a car and more fuel expense eating into the savings on rent.
Socastee, a suburban community southwest of the main tourist strip, splits the difference somewhat, with lower costs than beachfront zip codes but better road access than Conway. For a household trying to stretch a single income, the inland shift is often the only lever available.
Is Myrtle Beach Right for You?
The salary gap here is not subtle. The city's median local salary is $37,930, and a comfortable life requires $90,194. That's a $52,264 shortfall between what most jobs in this market pay and what it actually costs to live well here. Myrtle Beach's economy runs heavily on hospitality, retail, and healthcare support roles, and most of those positions don't come close to closing that gap.
Who does this work for? Remote workers earning salaries benchmarked to higher-cost metros are the clearest fit. If you're bringing a $90,000-plus income from a tech, finance, or professional services role and your employer doesn't care where you live, the modest discount versus the national average is real and the coastal quality of life is genuine. Retirees with fixed income above that threshold find a similar case, especially given the mild winters.
It's a harder sell for anyone entering the local job market without a portable income. Healthcare professionals, particularly nurses and allied health workers at facilities like Grand Strand Medical Center, can approach the needed salary range and represent one of the more stable paths to making the numbers work. For everyone else, the gap between local wages and comfortable living costs is wide enough that it should be the first question you answer before signing a lease.
Frequently asked questions
What salary do you need to live comfortably in Myrtle Beach, SC?
Based on the 50/30/20 budget rule, you need approximately $90,194 per year ($7,516 per month) to live comfortably in Myrtle Beach. This covers all necessities, discretionary spending, and savings. That's about 3% below the national average of $92,988.
How much does housing cost in Myrtle Beach?
A 2-bedroom apartment in Myrtle Beach costs approximately $1,465 per month based on HUD Fair Market Rent data. At about 39% of the monthly needs budget, housing is the largest cost category here.
Is Myrtle Beach more expensive than the national average?
No — Myrtle Beach runs about 3% below the national average. The national figure is $92,988, compared to $90,194 here.